![]() This will stop others from creating unauthorised profiles representing your business to deceive customers or ruin your brand. For example, a business profile may be represented by pages or accounts on:Įven if you do not intend to use a social media platform for your business, you should still secure your business profile as a placeholder. It will display all the information about your business. Your business profile is your hub or landing page where your customers will find you. Your business will benefit from creating a business profile on all social platforms, because you will then own all the spaces that could reflect your business and fully control your branding and presence online. The overview below will help you decide which platforms are best for your online business goals. ![]() Legal obligations for online businessesĮnsure you are being selective about where you invest time and money on social media.Ĭhoose 1–3 platforms to focus on instead of having a small amount of content across all sites that doesn't work as effectively.Effective management of your social media.It's important to be aware of these risks and have strategies to avoid them if you decide to use social media for business marketing. Damage to your reputation or sales due to poor social media management-customers have high expectations of quick replies for social media in comparison to other communication forms.Legal problems if you don't follow privacy legislation and the laws regarding spam, copyright and other online issues.incorrect information accidentally posted by you or negative reviews posted by others) The rapid spread of the wrong kind of information about your business (e.g.Waste of time and money for little or no tangible return.Of course, social media use for business also has risks. Trackable-most social media platforms offer analytics so you can measure the success of your posts and content.Anyone with a computer or mobile device can effectively use social media with planning and the correct information. Easy-you don't need high-level skills or computer equipment to participate in social media.Fast-you can quickly distribute timely information to many people.Personal-social media allows you to communicate on a personal basis with individual customers and groups.Free or low-cost entry-many forms of social media are free for business, and paid options are usually low-cost.Target audiences-many forms of social media allow businesses to target specific groups, often in particular locations or demographics. ![]() Growth-social media can rapidly grow brand awareness through your followers sharing your posts with their audiences.Build trust-social media posting helps create transparency and legitimise your business.Enhance branding-connect social media users with your business's online channels, products and services.Direct messaging-communicate directly with your customers.Increase reach-social media can reach millions of people worldwide.Social media use for business has many advantages.
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